Saturday, November 06, 2004
You know Nissan have this ‘Shift’ them in their current ads? Like, ‘Shift Expectations’, that sort of thing.
They got a bit carried away in a TV ad that’s running here at the moment. It’s particularly unfortunate, because ‘to shift’ means something entirely different in Ireland, which I can’t help thinking about, especially when the voiceover earnestly says:
‘Everything we touch, we shift. Everything we shift we try to make better.’