Time for a quick update on what’s been happening at Moore Consulting Towers recently.
It’s partly been the usual unusual mixture of writing, web work and photography — new sites are underway for a graphic design firm I’ve done a lot of work with, and a homeowners’ association where I’m doing some photography as well as the web development.
But I’ve also been lucky enough to have a couple of photographs published recently, one of which shows how good photography can get you better press coverage.
Front Page for the Folk Art Market
The Santa Fe International Folk Art Market (for whom I do lots of work) were holding a fund-raising event to announce the public element of their campaign to raise $6 million, and they asked me to photograph the event. Specifically, Clare Hertel from Clare Hertel Communications — the PR firm that also works with the Market — was keen to have a photograph of co-chair of the campaign Leigh Ann Brown addressing the audience.
I got that shot and a range of others that were used in the Market’s own social media coverage of the event — and Clare did her great work in securing coverage of the event and campaign in the local press.
A couple of days after the event, Journal Santa Fe ran the story (and my photograph of Leigh Ann) on the front page. When you’re approaching the press with a story, being able to offer quality photographs to them really improves your chances of making it into the paper — especially in a prominent position.
Cross-Country Skiing in New Mexico Magazine
Another of my images was published in the December issue of New Mexico Magazine.
A couple of years ago, I’d been asked to shoot and write a story for the magazine on what to do in ski town if you don’t downhill ski — a very nice commission.
But between the story being filed in March and the winter season rolling around later that year, the editor at the magazine had changed, and they didn’t end up using the full article.
The images were kept on file, though, and one appeared as an accompaniment to a new Red River article last month.
It’s nice to see the photography work being thought of as good enough to stand on its own — and be used large on the page — even when it was originally commissioned together with some writing.
Annual New Mexico Vacation Guide
One of my images also made its way into the 2013 New Mexico Vacation Guide, published by the New Mexico state Department of Tourism and New Mexico Magazine. The magazine had put out a call to regular contributors (including me) for photographs that covered the full range of activities and regions across the state. While not primarily a landscape photographer, I reviewed my archives and identified some that matched their requirements.
So page 93 includes a 2-column shot from an autumnal day on the Rio Grande at Embudo.
That’s it for now — back to work for me. Hope you’re doing well.
