We’re delighted to announce a new version of the site for the New Mexico Community Foundation.
Four years ago we worked on an earlier redesign of the site and we’ve maintained and updated the site in the meantime.
But with a new CEO and changing priorities, it was time for a major overhaul. Working with Eric Griego of Firestik Studio, we helped the NMCF identify their key audiences and objectives, and translate that into a structure for the new site that would be easy to navigate and expandable.
Firestik worked on the look and feel, with input from me on best-practice and practicalities, and I built out the infrastructure of the site, including a homepage slideshow, video and social media elements and online donations.
A key challenge was satisfying the different audiences for the site, including potential donors, professional advisors and potential grant-seekers working in other non-profits. Each group has different expectations, different levels of experience with non-profit processes, and uses different vocabulary.
Another key requirement was to show the excellent work the NMCF is involved in across the state, so the Impact section includes case studies and examples of the NMCF in action. Freelance writers Carmella Padilla and Megan Fleming worked on these stories and gathering and fine-tuning the rest of the content.
Excellent photography from Don Usner is used throughout the site.
This is an excellent example of the team approach that works well in larger projects, and underlines the importance of using high-quality writing and photography. Too often well-structured, well-designed sites are let down by poor photographs and hastily-written content.
The result of all our efforts is an attractive, well-written and easy to use site that elegantly satisfies a range of audiences, and drives involvement in the work of the Foundation in a number of ways.
Site address: nmcf.org