Just as the cobbler’s children need new shoes, often a web designer’s own sites get neglected because they’re too busy working on other people’s projects.
So it was with the site for my photography business, Clearing the Vision. I had a new logo and a clearer focus on the sort of work I was doing — mainly children’s photography for parents and organizations. But I needed my new site to reflect these developments.
It wasn’t necessary to tear down the site completely to incorporate these changes, which is one of the benefits of a site driven by a content management system. Modifying templates rolls out a new look across the whole site without have to adjust every page.
My site is integrated with Photoshelter to display both public and private client galleries, so I adjusted the Photoshelter custom templates to keep the same look and feel throughout.
For my portfolio section, I added Photoshelter’s new large-size displays (which also work well on mobile devices). A few tweaks to the blog to add the email newsletter signup box and we were done with the technical part.
As ever, re-writing the text content and choosing the right images to accompany was where the real time was spent. That’s the key material that really repays attention.