As a photographer, Apple Aperture consultant and web designer for photographers, I spend a lot of time helping other pros.
Recently three episodes have shown me how drastically the photography business is changing, and what range of skills are required to run a successful photography business.
Episode 1 – “WordPress is hard”
I’d just finished a site for a client and had carried out a training session on how to use WordPress to keep the site up to date. The next day I got a call from the flustered photog who had spent the afternoon trying to add one article. ‘This is much harder than I thought it was going to be,’ he explained.
I have some sympathy – for people who’ve never spent any time around a website before, the admin panel and functionality of a content management system takes a little getting used to. But part of his difficulty was that he lacked even basic web skills such as knowing how to copy a link from the address bar of a browser and paste it in somewhere else. This lack of familiarity with what are for many everyday habits made everything else much harder.
